Daraz ya Shopify: Pakistan mein har order par asal kharcha kitna hai, aur Rs mein hisaab ke kahan bechein

Daraz ya Shopify: asal sawal kya hai

Daraz ya Shopify, yeh woh pehla bara faisla hai jo zyada tar Pakistani sellers ko karna parta hai: apne products Daraz par lagayein aur customer marketplace laaye, ya apna Shopify store chalayein aur Meta aur TikTok ads se customer khud layein. 11.11 mein do hafte reh gaye hain, is liye yeh sawal aur zaroori ho gaya hai. ProPakistani ke mutabiq October mein Daraz ne Karachi mein Seller Summit ki jis mein 1,000 se zyada sellers aaye, aur Lahore mein pehli dafa Brands Summit ki jis mein 200 brands ke log shamil the, dono ka focus 11.11 tha.

Sachi baat yeh hai ke dono mein se koi ek har haal mein sasta nahi. Daraz har order se ek fixed hissa leta hai. Apne store par commission nahi hota lekin har customer ke liye ads ka kharcha aap dete hain, aur return ka nuqsaan bhi aap ka hota hai. Kis mein zyada paise bachte hain, yeh aap ki category, qeemat aur har delivered order par ad ke kharche par depend karta hai. Is guide mein dono ki asal fees saath saath rakhi gayi hain aur ek hisaab dikhaya gaya hai jo aap apne numbers se dobara kar sakte hain.

Daraz har order par kya kaat-ta hai

Daraz ke Sell on Daraz page ke mutabiq koi listing fee nahi. Daraz har order par teen katotiyan karta hai, aur yeh aap ki payment se pehle kat-ti hain. Neeche ke numbers Daraz University ke policy pages se hain, jaisa ke September aur October 2026 ki do seller guides ne bataya. Daraz commission sub category ki level tak tay karta hai, is liye qeemat rakhne se pehle Seller Center mein apna asal rate zaroor check karein.

Do kharche is table mein nahi kyunke in ka koi public number mojood nahi: Daraz seller se jo shipping charge kaat-ta hai, aur Daraz ki apni fees par sales tax. Dono aap ki Seller Center statement mein nazar aate hain, wahin se lein. Sale par katne wala income tax Daraz par bhi lagta hai aur courier ke zariye aap ke apne COD parcels par bhi, is liye yahan comparison mein shamil nahi kiya; apna rate apne accountant se check karein.

Rs 2,500 ke item par Daraz ki fees, category ke hisaab se

Yeh dekhein ke Rs 2,500 mein bikne wale ek item par commission, 2.25% payment fee aur Rs 60 handling fee mil kar kitne bante hain, har category ke 2026 ke bataye gaye commission rate ke saath. Shipping aur fees par tax is ke ilawa hain.

Sab se bara sabaq yeh farq hai. Mobile bechne wala qeemat ka 8% se kam Daraz ko deta hai, jabke kapre ya jewellery bechne wala shipping se pehle hi taqreeban ek chauthai de deta hai. Jin categories mein zyada tar Pakistani Shopify COD stores kaam karte hain, jaise fashion, beauty, home decor aur accessories, woh is table ke mehngay hisse mein hain.

Apne Shopify store ka kharcha kitna hai

Shopify ke Pakistan wale pricing page par Basic plan monthly billing par US$25 mahina, ya yearly billing par US$19 mahina likha hai, aur trial yeh hai ke 3 din free, phir 3 mahine US$1 mahina. 27 October 2026 ko interbank rate taqreeban Rs 276.80 per dollar tha, is hisaab se US$25 taqreeban Rs 6,920 mahina bante hain. Dollar mein payment par aap ka bank ya card apne charges alag laga sakta hai.

Shopify ke Help Center ke mutabiq cash on delivery aur bank transfer jaise manual payment methods par Shopify transaction fee nahi leta. Yaani COD store par Shopify plan ek fixed mahana kharcha hai, har order se katoti nahi. Mahine mein 100 delivered orders hon to Rs 6,920 per order taqreeban Rs 69 bante hain. 500 orders par taqreeban Rs 14.

Apne store ka asal per order kharcha kahin aur hota hai:

• Ads. Har naya customer aam taur par paid ad se aata hai, aur asal number hai ad ka kharcha divide delivered orders, lagne wale orders nahi.
• Returns. Jab COD parcel wapas aata hai to jaane aur aane dono ki shipping aap dete hain aur milta kuch nahi. Daraz par customer ka marketplace par bharosa aam taur par yeh kaam kuch had tak aap ke liye kar deta hai.
• Apps aur aap ka waqt: order form, pixels, courier booking, confirmation calls ya WhatsApp messages.

Misaal: har delivered order par profit, Daraz vs apna store

Misaal (farzi numbers, kisi asal store ya Daraz statement ka data nahi). Ek seller women kurta Rs 2,500 mein bechta hai. Product aur packing ka kharcha Rs 1,000 hai. Dono jagah shipping Rs 250 per parcel hai, aur har return par Rs 450 lagte hain (jaane aur wapas aane ki shipping). Daraz par seller nazar aane ke liye sponsored listing par per delivered order Rs 150 kharch karta hai aur 10% parcel wapas aate hain. Apne Shopify store par Meta ads ka kharcha per delivered order Rs 700 hai, 20% parcel wapas aate hain, aur store monthly Basic plan par mahine mein 100 orders karta hai.

Per delivered order return ka kharcha yun nikalta hai: return rate divide delivery rate, zarb Rs 450. Daraz par 10/90 x 450 = Rs 50. Apne store par 20/80 x 450 = taqreeban Rs 113.

Is misaal mein pehli sale par Daraz taqreeban Rs 100 se aage hai, lekin apne store par dobara khareedne wala customer Daraz ki sale se double se bhi zyada ka hai. Apna store Daraz ke barabar tab aata hai jab per delivered order ad ka kharcha taqreeban Rs 597 tak aa jaye (Rs 2,500 mein se 1,000, 250, 113, 69 aur Daraz ka profit 471 nikaal kar). Is se upar is product ke liye Daraz zyada deta hai; is se neeche apna store.

Ek number badlein to jawab badal jata hai. 3% commission wale mobile par Rs 2,500 par Daraz fees Rs 191 reh jati hain, Daraz ka profit Rs 859 ho jata hai, aur apne store ko barabar aane ke liye per delivered order ad ka kharcha taqreeban Rs 209 se kam chahiye, jo bohat kam paid campaigns tak pohanchti hain. 20% wali jewellery par apna store jaldi jeet jata hai.

Fees ke ilawa: har channel aap ko kya deta hai

Faisla kaise karein: step by step tareeqa

1. Apne 5 sab se zyada bikne wale products ki list banayein, qeemat aur product ke kharche ke saath.
2. Har product ka asal commission Seller Center mein dekhein, phir qeemat ka 2.25% aur us ki qeemat wali handling fee jorein. Agar aap pehle se Daraz par bechte hain to haal ki statement se shipping aur fees par tax bhi jorein.
3. Apne store ke pichle 30 din se nikalein: ad ka kharcha divide delivered orders, lagne wale orders nahi, aur har product ka return rate.
4. Har product ke liye upar wali misaal ka table bharein. Break even ad ka kharcha nikalein: qeemat mein se product ka kharcha, shipping, return ka kharcha, Shopify ka hissa aur Daraz ka profit nikaal dein.
5. Jin products par aap ka asal ad ka kharcha break even se kaafi upar hai, woh Daraz ke liye hain. Jin par kaafi neeche hai, woh apne store ke liye. Jo line ke qareeb hain, dono jagah reh sakte hain.
6. Purane customers ko alag ginein. Agar apne store ke ache khase orders purane customers se aate hain to aap ka average ad ka kharcha naye customer wale number se kam hai, is liye mile jule number se comparison dobara karein.
7. Yeh har mahine dohrayein, aur Daraz ki fees badalne ya ad ka kharcha achanak barhne par bhi, jaise 11.11 ke aas paas jab bohat se sellers ek hi customers ke liye boli lagate hain.

Step 3 zyada tar sellers chhor dete hain, kyunke courier ki delivery ka data aur ads ka data alag alag jagah hota hai. RabbitROI returns, ad ke kharche, product ke kharche aur shipping ke baad har ad campaign ka asal profit, aur product ke hisaab se return rate dikhata hai, jis se is comparison ka apne store wala hissa seedha mil jata hai.

11.11 se pehle dono chalana

Bohat se sellers aakhir mein dono use karte hain: Daraz un customers ke liye jo marketplace par search karte hain aur jinhon ne un ka ad kabhi na dekha hota, aur apna store ad se aane wale aur purane customers ke liye. Agar aap aisa karte hain to stock ki ginti ek jagah rakhein taake Daraz ki sale aur Shopify ka order dono aakhri piece ka wada na kar dein, aur Daraz ke returns aur apne store ke returns alag columns mein likhein, kyunke dono return rate aapas mein compare karne ke qabil nahi. 11.11 se pehle jin products par discount dena hai un ka break even dobara check karein: 20% discount se qeemat kam hoti hai to percent wali Daraz fees bhi kam hoti hain, lekin sale wale hafte mein apne store ka per order ad ka kharcha aam taur par barh jata hai.

Aam sawalat